Qualcomm Stops Selling Direct

Staff | September 28, 2010

Qualcomm, a provider of business-to-business wireless enterprise applications, is transitioning to deliver the GlobalTRACS Suite for fleet management via original equipment manufacturers (OEMs) and dealers only. The new business model is intended to give more equipment users access to benefits of telematics data and fleet management services through an expanded network of OEM and dealer resellers.

"Increased focus on channel distribution can create more interest for telematics products by leveraging the direct relationships dealers and OEMs have with customers in the industry," says Bud Sims, director of business development for Qualcomm Enterprise Services.

Customers that currently have a direct purchasing relationship with Qualcomm for GlobalTRACS may continue to purchase directly from the company or begin to purchase through a Qualcomm channel partner OEM or dealer.