Pickup Sales Hit a 31-year Low

May 11, 2011

According to WardsAuto.com, pickup trucks marked a 31-year low in the month of April.

The combination of sluggish housing starts, high unemployment and skyrocketing pump prices – key barometers for the segment – fullsize and small pickups accounted for 11.8 percent of total light-vehicle (LV) deliveries in the month.

It is the segment’s lowest market share in the Ward’s database, which dates back to 1980. At their peak in July 2005, pickups accounted for 22.9% of U.S. LV sales.

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Source: WardsAuto.com