John Deere is digging in for the safety of America's contractors, homeowners, and public at large.
The Moline, Ill.-based equipment giant has been named the national equipment partner for the new nationwide 811 "Call Before You Dig" program. The new FCC-designated telephone number has been created to eliminate the confusion caused by the multiple numbers currently used across the country. As of May 1, 2007, homeowners and contractors can simply call 811 anywhere in the United States to have crews mark a requested site for underground lines prior to any excavation.
"Ultimately, we anticipate that the new national number will become top-of-mind to contractors and consumers, and help reduce or eliminate the more than 680,000 utility interruptions each year," says Bob Brock, John Deere Construction & Forestry Division's senior vice president, sales and marketing.
In addition to a financial commitment, Deere will promote the new number through its existing industry communications channels. The company's logo is also included on the new www.Call811.com website, which features information for homeowners and contractors about the importance of calling before digging.