Member companies already facing the economic downturn won't get hit up for additional exhibit rates for the next Conexpo-Con/Agg trade show.
The Association of Equipment Manufacturers (AEM), in announcing a hold on space rates for members, says the approach will both help member companies manage their budgets more effectively in these times and increase their trade-show return on investment.
“Surveys have shown the value of marketing even in a downturn, and that trade shows are one of the most cost-effective ways to reach buyers ready to make purchasing decisions,” says Megan Tanel, AEM vice president of exhibitions. “This rate hold is one way we can keep our members competitive in the marketplace.
“We operate our shows as a member and industry service. Making money is not the main objective.”
Held every three years, Conexpo-Con/Agg broke records for attendance, exhibit space and educational opportunities in 2008. The next edition will be held March 22-26, 2011, at the Las Vegas Convention Center.