Robert Feldman of Mid-Atlantic Truck Centre in Linden, N.J., is the grand champion of the 2017 HX Series Walk-Around Competition sponsored by Navistar International. Company representatives announced the results in their booth at the ConExpo-Con/Agg 2017 show in Las Vegas, where they displayed several HX vocational trucks.
Feldman (pictured, left), representing International Truck’s Mind-Atlantic region, beat out five other finalists from other areas of the U.S. and Canada, who got all-expense-paid trips to the show.
“The competition was designed to give every dealer sales professional the opportunity to demonstrate their technical and creative presentation ability with regard to the HX Series product,” said Jeff Sass, senior vice president, sales and marketing. “The walk-around process is an essential selling skill and when executed at a high level, allows you to truly differentiate yourself and the International product.”
To participate in the competition, each sales professional had to submit a personal video conducting a ten-minute walk-around of the HX Series, focusing on the truck’s main product features, benefits and advantages, as well as value added service their dealerships provide, Sass said.
While only one grand champion was crowned, International reps congratulated all the regional winners and their respective dealerships:
- Travis Meiklejohn – Diamond International (Canada)
- Andrew Hirsch – Rush Truck Center, Charlotte (Central)
- Robert Feldman – Mid-Atlantic Truck Centre (Northeast)
- Mallory Coulombe – Maudlin International (Southeast)
- Jeff Gulledge – Pliler International (Southwest)
- Humberto Rosas – Peterson Trucks (West)