New Holland Marks 35 Years in SSL Business

Walt Moore | September 28, 2010
This chrome and black L175 skid-steer commemorates New Holland Construction's long run in the market.

The year is 1972: The last ground troops are withdrawn from Vietnam; sales of the Volkswagen Beetle exceed those for the Ford Model-T (15,007,034 units); and New Holland introduces its first skid-steer loader, the L35.

"The L35 was the first skid-steer in the construction industry with ROPS and a vertical parallel-lift boom system," says Terry Sheehan, vice president, New Holland Construction. "Since its introduction, New Holland has produced more than 200,000 skid-steers, and the 220,000th unit is due to roll off New Holland Construction's production line in 2007."

At a recent press conference, Franco Fenoglio, CEO of New Holland Construction, gave an overview of NHC's parent organization, the Fiat Group. Among the Fiat Group's endeavors are Iveco trucks and engines, a strong line of agricultural products and automobiles, including Fiat, Alfa Romeo, Maserati and Ferrari (in which the Fiat Group has a 90-percent interest).