Navistar Launches ‘Game On’ Sales Event

August 13, 2014

Navistar Inc. announced its fourth quarter “Game On” parts sales event and sweepstakes for truck and bus customers in the U.S. and Canada. Now through Oct. 31, 2014, customers can enter to win 60 Ultimate Tailgate packages on parts purchases of $1,000 or more at International Truck or IC Bus dealerships. Customers will receive a leather football with their entry.     

“Our dealers have a lot to offer our customers and we are confident that our ‘Game On’ promotion will provide some energy and excitement for them as well as our dealers and employees," said Michael Cancelliere, senior vice president and general manager, North America Parts, Navistar. "When customers call or stop by their local dealer to participate in this promotion, they will be pleasantly surprised at how competitive we are on all-makes parts.”      

“Game On” ultimate tailgate party packages include items such as a 40-inch flat screen television, wireless bluetooth speaker, portable grill, pop-up canopy and more. Each package has an estimated value of $2,700.

The first 30 winners will be selected in early-October with the remaining 30 winners drawn in early-November.