Montabert will replace the Tramac brand name on select products in North America. The products will retain the green color, but the Montabert name will now be used worldwide.
The rebranded products will include hydraulic breakers, plate compactors, drilling attachments and pneumatic equipment — all most recently branded “Tramac by Montabert,” which the French attachment manufacturer has been using to establish a North American Montabert brand presence. Montabert officials said that the joint branding effort has provided a strong foundation for the full North American brand launch.
The transition will take place this winter and into 2014, culminating with a heightened promotion of rebranded products at the highly anticipated CONEXPO-CON/AGG event in Las Vegas next March.
Montabert expects the brand transition to be complete by March 31, 2014.