Manitou Launches New Business Strategy

May 2, 2014

Manitou Group has launched a new business strategy, dividing the group into three divisions: Material Handling and Access (MHA), Compact Equipment (CE) and Services & Solutions (S&S).

"This strategy will firmly focus on the value provided to our customers, while strengthening our leadership, growth and profitability,” said Michel Denis, president and CEO of Manitou Group. “The new organization will offer a positive operating impact while benefiting our customers with a less complex as well as a more responsive organization.”

The MHA product division manages the French and Italian production sites manufacturing telehandlers, rough-terrain and industrial forklifts, truck-mounted forklifts and aerial working platforms.

The CE product division optimizes the development and production of skidsteer loaders, track loaders, articulated loaders and telehandlers branded Gehl and Mustang.

The S&S division includes service activities to support sales (financing approaches, warranty contracts, maintenance contracts, full service, fleet management, etc.), after-sales (parts, technical training, warranty management, fleet management, etc.) and services to end users (geo-location, user training, advice, etc.).

The three divisions design and assemble products and services that are distributed by the aales and marketing organization to dealers and key accounts in 120 countries. The new business strategy will be deployed by products, by regions, by integrating service offerings.

The new organization project presented to the Works Council will be implemented beginning of July and over 10 months deployment process.  

The strategic objectives, the tactical approach and the operational plan will be presented in more detail way at the annual General Meeting scheduled on June 5, 2014.

During its meeting April 23, 2014, the board of directors appointed Dominique Bamas as independent director, replacing. Joël Goulet who resigned. Bamas served as director of Manitou since 2009 and agreed to resign from this position to act as transition president and CEO during a nine months period in 2013. His nomination will be proposed at the annual General Meeting on June 5, 2014. 

Following this development, the board will maintain its balanced configuration with six family directors and three independent directors.