Lincoln Electric Tapped for Unchained Reaction

March 14, 2012

Lincoln Electric has been selected welding supplier for a new Discovery Channel series titled Unchained Reaction. Executive produced by MythBusters’ Adam Savage and Jamie Hyneman, the show puts the ingenuity of everyone from rocket scientists to the girl next door to the test as two teams compete to build the most impressive and elaborate chain reaction contraption in just five short days, says Lincoln Electric.

The pressure and pyrotechnics are on as the teams race to find the most imaginative way to utilize their identical sets of tools and materials. Both teams must build a mechanism that fulfills the requirements of that week’s theme, but only one can be named the winner. At the end of each episode, executive producers Savage and Hyneman, along with a weekly guest judge, will decide which team built the biggest, baddest, most jaw-dropping spectacle.

As they put together their crazy contraptions, the teams will have a variety of the latest Lincoln Electric equipment at their disposal, including POWER MIG and Precision TIG welders, Tomahawk plasma cutting systems, VIKING Auto-Darkening Welding Helmets and Red Line Welding Apparel.

“We are thrilled to be associated with such a fast-paced and visual program, especially when hosted by Adam and Jamie," said Tim Birky, Manager, Marketing Communications at Lincoln Electric. "Our welding products are the most innovative in the field, and we’re glad to have them put to use in so many creative ways.”

Unchained Reaction will debut on Discovery Channel Sunday, March 18, 2012.

Source: Lincoln Electric