Liebherr’s American manufacturing arm, Liebherr in the United States, is celebrating 50 years in North America this year under the theme “United by Success.”
Liebherr has been manufacturing construction equipment in the United States since 1970. It sells and distributes products throughout its own locations and through an independent distribution network.
Throughout 2020, Liebherr will focus on 10 innovative product divisions across the U.S. in addition to its commitment to the success of customers, business partners, and employees.
“The ‘United by Success’ campaign shows that our customers and our company are one through each other’s successes and are stronger together,” said Torben Reher, managing director of Liebherr USA, in a prepared statement.
Plans for 2020 include Liebherr completing the expansion of its Newport News, Virginia, campus, introducing new technologies and equipment, and having a major presence with customers during industry trade shows.
The anniversary campaign will engage with customers on web, social media, and industry events, including a dedicated U.S. anniversary landing page and video. Liebherr will also unveil special anniversary exhibits and host VIP events to thank customers for their loyalty throughout the last five decades.
The exhibits and VIP events will be held at Conexpo in Las Vegas, March 10-14, and at MINExpo, also in Las Vegas, September 28-October 1.
The new $60 million state of the art expansion will be completed in spring 2020 in Newport News, which will be home to Liebherr USA. The new site is adjacent to the company’s current facilities, where Liebherr has operated for its first 50 years. The new buildings will add more than 251,000 square feet to the existing 560,000-square-foot campus. Liebherr has 13 other locations across the U.S.
Source: Liebherr
