KPI-JCI and Astec Mobile Screens has announced a new campaign, “The Road Connection,” which will spotlight the need for infrastructure funding and increased pressure on government to fund road construction.
KPI-JCI and Astec Mobile Screens is a worldwide manufacturer of heavy equipment for the aggregate and recycle markets. The company announced the campaign launch at its National Dealer Conference, held this year in New Orleans, La., Sept. 12-14.
“As an industry leader, we feel compelled to do our part to help secure a multi-year, federal highway bill to improve our roads and bridges,” said Joe Vig, president of KPI-JCI and Astec Mobile Screens. “It is imperative that we invest in our transportation system, not only to improve our quality of life and infrastructure, but also to put more Americans back to work.”
“The Road Connection” is a year-long campaign driven by KPI-JCI and Astec Mobile Screens and supported by industry organizations. It is designed to demonstrate the need for infrastructure funding and generate a legislative call-to-action.
Throughout 2011-2012, the company will travel the highways and interstates to all corners of the nation and host and attend dealer stops, demo days, open houses and industry tradeshows.