Video and computer games company Soul and Vibe Interactive Inc. has signed a multi-year licensing agreement to develop and publish new video games, entertainment apps, and digital content based on John Deere construction and agricultural equipment.
The content will be available for consoles, mobile devices, personal computers, and social media platforms such as Facebook. The company also has the rights to develop and publish John Deere-branded virtual apparel and digital items for avatars, as well as other digitally distributed content.
“The John Deere brand strongly appeals to every age group across the world,” said Soul and Vibe's CEO and President Peter Anthony Chiodo. "Whether it is for the instantly recognizable equipment, high play-value toys, engaging children's books, or popular apparel, John Deere is an ideal licensed-brand partner for a games company. I look forward to sharing details on Soul and Vibe's plans for a diverse line of games, entertainment apps, and digitally-distributed content with our gaming customers and shareholders."