JLG To Keep Blue Color for Former Gradall Telehandlers

September 28, 2010

The familiar blue remains, but Gradall telehandlers will now be branded as part of the JLG product family.

The blue color remains, but the name will change for Gradall telehandlers. By the end of 2008, Gradall-branded telehandlers will become part of an expanded JLG-branded family of machines, parent company JLG announced Oct. 27.

“The Gradall name has been an icon in the telehandler industry for decades, with a reputation built on reliability and performance. We're maintaining all the finest qualities of the Gradall name and product, including the famous blue color, but will begin branding these models under the JLG name,” says Kirsten Skyba, VP - Global Marketing. “The same number of models will be available and the equipment will continue to be built, serviced and sold with the high level of quality inherent in all JLG products.”

JLG will continue to provide its Ground Support service, parts, training and technical support services for existing Gradall-branded telehandlers.

The rebranding initiative, says JLG, marks the completion of a plan that began in 2006, when JLG Industries sold off the Gradall excavator line.