In the words of the equipment manufacturer, JCB is "going against the grain" with a current North American dealer expansion.
"Not only are we bringing in new dealers, we are focusing on re-engaging existing dealers and helping them to grow their businesses," says Jim Fielding, general manager of dealer development for JCB North America, headquartered in Savannah, Ga. "Experiencing any growth under these difficult financial circumstances is unusual."
As of Labor Day, JCB had added seven new dealers and increased market coverage by five percentage points. By the end of 2009, an increase of 14 percent in dealer coverage is expected. "We search out prospective dealers in non-competitive businesses that are well managed and have the facilities available to successfully add JCB machinery to their lineup," says Fielding.
The company also announced John Patterson, chairman and CEO of JCB in Savannah, has additionally been appointed to the newly created position of deputy chairman of JCB Worldwide. Patterson, a 38-year veteran of the company, was appointed worldwide chief executive officer in 1998, but stepped down from that position in 2008 to focus attention on growing market share in North America. U.K.-based JCB is the world's largest privately owned and third largest overall manufacturer of construction equipment.