IronDirect Opens Customer Center

December 8, 2016

IronDirect announced the grand opening of its 100-acre Customer Experience Center in Asheville, N.C. The facility offers prospective customers, dealers, and sales partners the opportunity to operate and evaluate equipment from brands such as Paladin, Berco, Lonking, Shantui, and Sakai, which are currently for sale online at

“We are pleased to open the doors of our Customer Experience Center,” said Joe Krider, IronDirect’s vice president for revenue and growth. “Our new center features new technologies, best-in-class equipment and industry expertise to deliver a great experience for our prospective customers, dealers and sales partners to learn more about the benefits and convenience of the IronDirect e-commerce business model and how this is changing our industry. Visitors from around the world can inspect a wide range of machines, kick the tires, and dig in the dirt – either in-person, or by leading their own virtual demonstration using the latest live video technology hosted by IronDirect. We are confident our experience center and its unique resources will provide potential buyers a memorable experience and allow them to gain a deeper understanding of the value and cost savings that comes with every IronDirect purchase.”

Situated on a 100-acre property, IronDirect’s Customer Experience Center is a multipurpose facility capable of hosting onsite demonstrations and associated events for up to 300 people. The campus includes a 9,600-square-foot indoor product pavilion, scenic deck, grandstand, and multiple staged worksites that accommodate indoor, outdoor and virtual product demonstrations, classroom-style presentations and meetings, catered meals, and full scale photo and video shoots. Hours of operation are Monday through Friday (except holidays) from 9 a.m. to 5 p.m. ET. Visits may be scheduled online or by contacting Justin Pike, sales director, at or (828) 337-9912.

Source: IronDirect