IRON Search Moves into Construction Equipment

March 7, 2012

Online agricultural equipment marketplace IRON Search is expanding into the construction market.

IRON Search has recently been redesigned with new features, content and service partners for improved user interface and expanded appeal for manufactures, dealers and customers in the construction industry.

The site’s focus on construction comes on the heels of an exclusive partnership with IronPlanet, a long-time leader in construction equipment auctions. The exclusive partnership with IronPlanet allows IRON Search users to move inventory to IronPlanet for auction with a few, simple clicks. With the site’s built-in social media integration tools, clients can now display used equipment listings on their individual Facebook pages. This popular service is also enhanced with a mobile site (

“We’re adding new services to build value for our dealer partners and end-user audience on,” president David Greenberg said. “In the past 12 months, IRON Search delivered almost 200,000 leads to dealers and sold $2.1 billion in equipment, and we see those numbers climbing daily.”

Source: IRON Search