International Construction Products is an online equipment-sales platform that brings equipment from emerging Asian brands to Western markets with industry support such as a three-year warranty, 48-hour parts guarantee, and a service network that lets customers choose their local dealer. ICP Direct online marketplace, www.icpdirect.com, will initially offer 19 equipment models including Lonking excavators, wheel loaders and forklifts.
All ICP earthmoving machines are outfitted with three years of free GPS telematics service. The Navman Qtanium 300 system provides real-time location of each piece of equipment and what it is doing, and a full suite of monitor and analytics tools.
Additional machines in development include skid steer loaders, backhoe loaders, rough-terrain forklifts, and aerial work platforms.
“Lonking is an experienced and accomplished manufacturer,” said Wes Lee, CEO of International Construction Products and a former executive with Volvo, Case and Komatsu. “They understand that being a global player in Western markets requires local expertise. ICP will sell Lonking machines with our leading service and support, run by an experienced American team.”
Tim Frank is ICP’s chairman. He was most recently chairman/CEO of Sany America, and has been an executive for Volvo, CNH Global and Caterpillar.