Hobart Brothers Consolidates Brands

May 31, 2013

Hobart Brothers Co. has released a new logo in conjunction with the consolidation of the company’s five brands of filler metals—Hobart, McKay, Tri-Mark, Corex and MAXAL—under the single Hobart brand.

“While all of our brands are well respected in the markets they serve, the Hobart brand has long been recognized in the industry as a leader in filler metals,” says Rich Thompson, vice president, marketing, ITW Welding. “Building this brand is a means to provide our end users with a competitive advantage. When they see the Hobart brand, they can be assured they have the right products to optimize their welding processes.”