Dynapac Launches New Product Visual Identity

October 11, 2017
Dynapac CC1100-1200 tandem compactor displays new brand colors

Dynapac revealed a new brand identity, unveiling its first red machine, a double-drum compactor.

“Red has always been a significant color for Dynapac, and when investigating the brand values, the red color was among the top recognition factors,” says Herman Matthyssen, global vice president marketing. Dynapac is part of the Fayat Group.

“We are very proud of our new visual identity, it signals we are an independent brand with our own sales-channels, own technology and own product portfolio,” Matthyssen says.

The CC1100/CC1200 generation VI roller has a cross-mounted engine, and offered excellent visibility and massive casted forks with built-in flexible lifting/towing/tie down possibilities, the company says.

“Our aim is to have all Dynapac products in the new colors before year-end, and that seems very realistic right now,” Matthyssen says.

Source: Dynapac