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Don't Forget Resolutions

Did you make business resolutions for the New Year? According to Mark Goodale, a principal in the consulting firm of ZweigWhite, Natick, Mass., many companies make three common resolutions, then fail to follow through with implementation.

February 01, 2003

Did you make business resolutions for the New Year? According to Mark Goodale, a principal in the consulting firm of ZweigWhite, Natick, Mass., many companies make three common resolutions, then fail to follow through with implementation.

  • Better Marketing: Spend money for consistent marketing activity; hit the phones; speak at industry events; and renew relationships with past clients.
  • Confront Poor Performance: Your company's management credibility is on the line if you waver about addressing staff problems.
  • Technology Investments: Bite the bullet and implement such plans as installing new marketing data bases, updating the accounting system, updating computer hardware and getting software properly licensed.

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