Did you make business resolutions for the New Year? According to Mark Goodale, a principal in the consulting firm of ZweigWhite, Natick, Mass., many companies make three common resolutions, then fail to follow through with implementation.
- Better Marketing: Spend money for consistent marketing activity; hit the phones; speak at industry events; and renew relationships with past clients.
- Confront Poor Performance: Your company's management credibility is on the line if you waver about addressing staff problems.
- Technology Investments: Bite the bullet and implement such plans as installing new marketing data bases, updating the accounting system, updating computer hardware and getting software properly licensed.