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DeWalt Drops NASCAR Sponsorship in 2010

The DeWalt logo will not don the side of a high-profile NASCAR entry in 2010, due to the economic issues facing the construction industry.

November 01, 2009

DeWalt Drops NASCAR Sponsorship
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The DeWalt logo will not don the side of a high-profile NASCAR Sprint Cup Series entry in 2010. In light of economic issues facing the construction industry, the tool manufacturer announced it will redirect marketing resources away from the motor sports program it has sponsored for the past 12 years.

Highlights of the DeWalt Industrial Tool Co. sponsorship of driver Matt Kenseth include winning the 2000 top rookie award and 2003 series championship.

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