Delivering Choice: Two Companies Join to Offer More Ways Than Ever to Buy & Sell Equipment

October 16, 2017


On June 1st of this year, two of the world’s leading heavy equipment disposition companies – Ritchie Bros. Auctioneers and IronPlanet – joined together as one company to provide customers with a one-stop shop for all their buying and selling needs.

Over their 55 years in business, Ritchie Bros. established a global network of more than 40 physical auction sites and grew to become the world’s largest industrial auctioneer. Conducting unreserved public auctions with onsite and online bidding, the company’s reputation for fairness, integrity, and innovation grew as did its global customer base.

Although “newer” to the business than Ritchie Bros., IronPlanet – founded at the dawn of the internet age in 1999 – quickly established themselves as a leading online equipment marketplace. The company transformed the way people bought and sold heavy equipment and other industrial assets by offering a variety of online platforms including IronPlanet, TruckPlanet, and GovPlanet, as well as their exclusive IronClad Assurance equipment condition certification.

And despite their unique position as competitors, both companies had more in common than they had differences: both shared a combined passion for serving customers and providing them with flexible, easy-to-use and convenient solutions.

As the modern heavy equipment market evolved, both companies realized customers needed multiple ways to help them buy and sell when, where and how they chose. Together, IronPlanet and Ritchie Bros. could better serve those needs.

By joining forces, the combined company provides customers with an unprecedented choice of ways to meet their selling needs. With a one-stop, multichannel, solution-based company at their disposal, customers will benefit from innovative solutions and the expert advice and industry knowledge of 2,000+ employees, 400+ trusted advisors, from across multiple industries.

Ritchie Bros. and IronPlanet’s three primary selling solutions bring together the best of the best in unreserved onsite auctions and online marketplaces including:

  • Ritchie Bros. Auctions

Exciting unreserved live auctions with onsite and online bidding. For sellers who want no-hassle turnkey selling, pre-auction buyer inspection, access to global buyers, and certainty of sale.

  • IronPlanet weekly online auctions

A convenient way to sell heavy equipment quickly. For sellers who want fast time-to-cash, frequency of sale, access to global buyers, equipment sold where it sits, and confident online buyers.

  • Daily Marketplace

Daily equipment listings with flexible Buy Now, Make Offer, or Reserve Auction selling models. For sellers who want control over price & timing, access to global buyers, and equipment sold where it sits.

With other specialized sales channels, as well as services including financing, appraisals, refurbishing, inspections, insurance, shipping and auction results, Ritchie Bros. and IronPlanet are focused on making life and business easier for customers around the world.

And though together the two companies have grown, one thing remains steadfast – their commitment to those customers – both new and long-time. Whether someone is selling or buying one excavator or a fleet of dump trucks, they’ll enjoy the same enjoy the same level of world-class customer service both Ritchie Bros. and IronPlanet have come to be known for. Find out more about how they can help you with your buying and selling needs at

About Ritchie Bros.:
Established in 1958, Ritchie Bros. (NYSE and TSX: RBA) is a global asset management and disposition company, offering customers end-to-end solutions for buying and selling used heavy equipment, trucks and other assets. Operating in a multitude of sectors, including construction, transportation, agriculture, energy, oil and gas, mining, and forestry, the company’s selling channels include: Ritchie Bros. Auctioneers, the world’s largest industrial auctioneer offers live auction events with online bidding; IronPlanet, an online marketplace with featured weekly auctions and providing its exclusive IronClad Assurance®equipment condition certification; EquipmentOne, an online auction marketplace; Mascus, a leading European online equipment listing service; and Ritchie Bros. Private Treaty, offering privately negotiated sales. The company also offers sector-specific solutions including GovPlanetTruckPlanetKruse Energy Auctioneers, and Cat® auctions, plus equipment financing and leasing through Ritchie Bros. Financial Services. For more information about the unprecedented choice provided by Ritchie Bros., visit