Deere Opens 2 Brazil Facilities

February 14, 2014

John Deere’s Construction & Forestry Division completed two manufacturing facilities in Indaiatuba SP, Brazil. One location will manufacture backhoe loaders and wheel loaders, while the other will produce excavators in partnership with Hitachi Construction Machinery.

"As one of the fastest growing construction equipment markets in the world, Brazil offers a great opportunity for John Deere Construction equipment," said Michael Mack, president, John Deere Construction & Forestry. "The investment potential on infrastructure is very high in Brazil, which makes us confident in the success of this enterprise."

Together with Hitachi Construction Machinery, John Deere invested approximately $180 million to build two manufacturing facilities that will meet the needs of the John Deere dealer network that covers almost 90 percent of the Brazilian market. The project broke ground in December 2011 and was completed in just over two years.

"What differentiates John Deere in Brazil is the commitment to actively listen to customer feedback and use it in product development," said Roberto Marques, manager of the Construction Division, John Deere Brazil. "We aim to maintain a close relationship with our customers, using a highly qualified dealer network that's always prepared to offer prompt service."

John Deere's exclusive plant will produce model 310K backhoe loaders and models 524K, 544K, 624K, 644K and 724K wheel loaders.

The excavator plant in partnership with Hitachi will produce John Deere models 160G, 180G, 210G, 250G and 350G excavators and models ZX160, ZX180, ZX210, ZX250 and ZX350 Hitachi excavators.

"The opening represents great advancements for our operations in Brazil," said Michijiro Kikawa, chairman of the board, Hitachi Construction Machinery Corporation. "John Deere and Hitachi have a solid partnership, placing us at the forefront of the hydraulic excavator market."

John Deere will continue to import three crawler dozer models and two motor graders to the Brazil market.