CNH Industrial Creates Genuine Parts Identity

September 22, 2014

CNH Industrial Parts & Service, the company’s spare parts, accessories and services business, has launched CNH Industrial Genuine Parts. This will provide a new identity and management of genuine parts for CNH Industrial’s 12 brands.

CNH Industrial Parts & Service has undertaken an extensive integration process across the Parts & Service businesses of the 12 agriculture, construction, commercial vehicle and powertrain brands, following the creation of CNH Industrial N.V. in September 2013. This process has brought together all parts entities which were previously managed separately. 

The development of a single, unified CNH Industrial Genuine Parts project will enhance CNH Industrial’s visibility globally, whilst drawing on the strength of each of the company’s 12 brands: Case IH, Steyr, Case Construction Equipment, New Holland Agriculture, New Holland Construction, Iveco, Iveco Astra, Iveco Bus, Heuliez Bus, Magirus, Iveco Defence Vehicles and FPT Industrial.

Furthermore it will enhance the quality and performance of all genuine parts and contribute to the standardization and optimization of the stock management processes of some five million genuine parts references. Visually, all parts marking and packaging across the CNH Industrial Genuine Parts range will be provided with a homogenous identity.

"Each brands’ customers benefit from genuine parts that adhere to very strict specifications. Strengthening the image of our genuine parts is undoubtedly one of the pillars in our approach to customer loyalty. This is, among other things, also a step to increasing the awareness of CNH Industrial, and the creation of this new identity represents a total quality guarantee for our customers and our dealers," said Dino Maggioni, president, CNH Industrial Parts & Service.

The new CNH Industrial Genuine Parts identity brings many benefits including better customer service and greater protection against counterfeiting. 

CNH Industrial Genuine Parts will be rolled out from September 2014, replacing existing stocks upon replenishment.