CNH Capital has entered the equipment-auction business with its new international Web portal, EquipmentAll.com. The site lists agricultural equipment, construction equipment and commercial trailers, in additional to other types of machinery. Because EquipmentAll.com is open to buyers around the world, the site also features a language translation tool, payment calculators and currency exchange.
“We've tried to make sure that Web visitors can find everything they might need at a single Web site,” says Brett Law, director of asset remarketing at CNH Capital. “Our users can browse through categories and look at photos and condition reports of the equipment for sale, all while keeping track of what comparable equipment is selling for.”