Chinese Construction Equipment Companies Counting on U.S. Infrastructure Fix

March 9, 2017

The China Chamber of Commerce for Import and Export of Machinery and Electronic Products and China Construction Machinery Association made it very clear this week at ConExpo that they are ready when we are.

With tons of machinery shipped across the Pacific to be displayed this week in Las Vegas, China dominated the Gold Lot at ConExpo and left no doubt that the Chinese manufacturers want a share of the estimated $100 billion North American construction market.

Representatives from China's largest and best known equipment manufacturers, including XCMG, Zoomlion, Sany, LiuGong XGMA, Santui, SDLG, Yongmao, NFLG, Sunward and SinoMach, displayed their products with the intent of encouraging show attendees to compare the Chinese machines with the domestic brands commonly found in the U.S.

Like other multinational manufacturers in Asia and Europe, China's major manufacturers - Zoomlion, Sany, XCMG and LiuGong - have already gained entrance into the U.S. construction market. Now, the Chinese manufacturers are increasing their number of dealers and partnerships to grow their North American distribution networks and adjusting their capabilities to match the demands of the North American market.

Qi Jun, the president of the China Construction Machinery Association, spoke at the presentation and with executives from China's most aggressive and rapidly growing brands such as Sany and Zoomlion, discussed China's intentions of increasing the country's heavy equipment manufacturer's acceptance and market share in the U.S.

Specifically, the Chinese firms are looking at U.S. power, bridge and rail construction. The companies are stressing their successes in supplying heavy equipment during China's recent massive decade-long infrastructure push.

The manufacturers are keeping close watch on Trump's developing infrastructure plans and how funding will be made available. "If the world's largest economy sets out to renovate its infrastructure, this will be the world's largest infrastructure market for the next few years, and there is no way Chinese infrastructure companies are not interested in it," said Mei Xinyu, an associate research fellow at the Ministry of Commerce.

Quoted in the Global Times on Monday, a LiuGong manager said, "If Uncle Trump could manage to produce so much money, it will be super good news for us."