Equipment Type

Caterpillar Enters Home and Outdoor Power Market

Cat seeks to expand customer base with new product line and distribution channels

September 23, 2016

Caterpillar is entering the home and outdoor power market with the introduction of Cat RP Series portable generators. The new Cat consumer/contractor generator product line is designed to provide reliable backup or recreational power to residential users and portable power to professional contractors who need to power tools and lights on the job.The initial models of portable generators in the Cat RP Series range in size and power from 3.6 kW to 7.5 kW in North America and 2.5 kW to 4.4 kW in Europe.

Mirroring Cat's high quality heavy construction equipment, the Cat RP Series generators feature:

  • Auto-voltage regulator for consistent power
  • All steel construction
  • Snap-fit protective cover to protect against shock in bad weather
  • Oversized fuel tanks for increased run time
  • Controls and connections grouped on one side
  • Never-flat tires and optimized weight balance for easy mobility
  • Assembly and maintenance tools for DIY upkeep
  • Three year limited warranty

New distribution channel approach hopes to reach new customers

Cat's RP Series generators are available to purchase through a new multi-channel distribution approach. Cat Dealers, local retailers, and eventually national retailers and wholesalers will serve as Cat Home & Outdoor Power Authorized Sales and Service Centers.

“This is about providing a new customer base with the right solutions for their home and outdoor power needs that reflect the reliability, rugged capabilities and quality with which Cat products are known,” said George Taylor, Caterpillar Vice President with responsibility for the Marketing and Digital Division and the company’s Chief Marketing Officer.

“We want to connect these customers to Caterpillar’s decades of experience in the electric power business, and this new distribution approach means we can do just that,” Taylor explained.

The new products will be introduced to distribution networks in the U.S. and Canada over the remainder of 2016 with a move into European networks late in the year.

An expanded home and outdoor power portfolio is under development with more product launches anticipated in 2017. For more information on the new generator line, visit www.cat.com/homeandoutdoorpower and follow them on Twitter @cathomeoutdoor

 

 

 

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