Caterpillar Competes for China

February 3, 2011

Politicians and pundits in China and the U.S. have long espoused an idea of win-win scenarios, whereby both countries and their respected companies can coexist and thrive.

One market in particular that has been the focus of American construction and machinery companies is China. In the case of Caterpillar, the company deems this market so important that it listed “Win in China” as one of its “Big 8 Imperatives” for 2011-2015.