Ken Hoefling, VP of the Building Construction Products Division (BCP), is leaving the company to pursue other opportunities, Caterpillar says. Tony Fassino will replace him as VP. The BCP handles Caterpillar’s line of compact equipment and attachments.
Above: Ken Hoefling and Tony Fassino
“We thank Ken for his many years of service to Caterpillar and its customers. We wish him well in his new endeavors,” said Bob De Lange, Caterpillar group president of Construction Industries.
“Tony brings great product knowledge and a strong focus on quality to this role, which combined with his deep marketing and dealer background, make him ideally suited to lead BCP,” De Lange said. “Tony is also known as a collaborative leader who makes fact-based decisions with a determination to help our customers succeed.”
Most recently, Fassino has been the general manager for Caterpillar’s forestry products group. Much of his more than 20 years with Caterpillar has been spent in roles of increasing responsibilities within the company’s marketing and dealer support groups. Fassino also spent five years based in Japan as a new product introduction manager for hydraulic excavators.
Fassino holds a bachelor’s and master’s degree in mechanical engineering from Bradley University. He will assume his new role effective March 1, 2018.
Hoefling began his Caterpillar career as an engineer in 1990. He had additional engineering roles in France and the United States before advancing to marketing roles with increasing responsibility, and serving as a facility manager in Shanghai, China.
Hoefling became general manager in the Reman Components Division in 2007. In 2013, he was named general manager of steel products in the Remanufacturing Components and Work Tools Division. Hoefling has led BCP since 2015.