Cat Expands Facility, Announces New Look

September 28, 2010

Caterpillar Power Edge logoCaterpillar invited a group of trade editors to christen its newly expanded Edwards Demonstration and Learning Center just west of Peoria, Ill. The company added a total of 40,000 square feet of space, which includes increased classroom facilities, multi-purpose room, a dining room/outdoor hospitality area, and Cat Merchandise Center. There are also two indoor areas focusing on marketing Cat products and services.

At that event, which also announced the M-Series motor graders (see p. 79), Caterpillar introduced a new look for its machines. The company is replacing the red beltline stripe with a new logo that sports a red slash setting off model numbers and highlighting the Cat logo. The "Power Edge" logo is designed to complement the changing shape of machines, work tools and engines, while displaying a consistent look on the 700 Caterpillar products.