The launch of a Dubai Mall location represents the first of several Caterpillar-branded retail lifestyle stores planned for test markets around the world in the next two years, according to the construction-equipment manufacturer Caterpillar.
The result of a collaborative effort between Caterpillar's two largest retail trademark merchandise licensees, Wolverine World Wide and SRI Apparel Limited, the store located in the burgeoning United Arab Emirates city of Dubai has been awarded to the Saudi Arabia-based retail distributor, Al Garawi Group. Al Garawi is a successful brand marketer in the retail arena in the Middle East, selling full ranges of Cat footwear, apparel and accessories, including belts, backpacks, hats, socks, eyewear and watches.
The Dubai Mall opened last November as one of the world's largest retail malls, housing 1,200 stores in almost 5.6 million square feet. "To have our first store open in this great environment demonstrates our strong connection with the global community," says Sean Gallinger, president of SRI Apparel.