Case Unveils Redesigned Website

Staff | September 28, 2010

Case Construction Equipment, Racine, WI, has launched an extensively redesigned website,, that features a new look, more content and an easy-to-use structure.

"Case has created an online customer experience that blends information and useful tools in a consumable format to provide much-needed support at each stage of the product life cycle," said Jim McCullough, Case CEO and president. "At a time when many are cutting back, we are investing more to give customers better tools in this economic environment."

The redesigned site includes features to help customers determine which piece of Case construction equipment best suits their needs. A competitive comparison feature lets customers compare the specifications of Case equipment and comparable competitive models side by side.

All of the equipment is represented visually, with a range of detailed information on the features and benefits.

Case says it plans to continue adding tools and content to the site.