Case Construction Equipment has partnered with Indoogoo, a website that offers heavy industry “online trading services within the social network model.”
The manufacturer becomes the first OEM to offer its dealers a social media platform to list and sell its complete line of equipment. By creating profiles on Indoogoo, Case and its dealerships can produce equipment listings. All sales continue to be made through the Case’s dealer network, but Indoogoo says its extensive social networking capacity strengthens the connection between dealer and manufacturer, “protecting the integrity of the network while ensuring maximum exposure for Case products.” Potential buyers are able to contact Case dealerships through the site, and Case can use the social network to ensure buyers are connected to the right dealer for their needs.
The online tool allows Case dealers to upload an unlimited number of listings, which can each include up to 10 photos and four videos. These listings are fully searchable, and appear on users’ homepages.