Bridgestone Rebrands GCR Division

July 17, 2014

Bridgestone Americas Tire Operations has rebranded its GCR Tires & Service division.

Under the new brand, GCR is standardizing the service experience across all of its U.S. locations, offering the same hours of operation, technicians that are all Tire Industry Association-trained, a nationally connected sales force, and one website for all locations. The service offering includes tire maintenance and repairs, on-site service, 24-hour emergency response, Bandag retreading and more.