Bridgestone Firestone Raises Its Prices

September 28, 2010

Bridgestone Firestone North American Tire and Bridgestone Firestone Canada have raised prices on the companies' Bridgestone and Firestone brand tire lines, as well as all associate brand tires. Prices through the replacement, original-equipment and export channels have increased up to 10 percent on passenger and light truck, truck and bus, motorcycle and agricultural and off-the-road tires as of Sept. 1, 2008.

“We are faced with a shortage of the basic, critical raw materials used to make our tires,” says Asahiko “Duke” Nishiyama, vice chairman and president of Bridgestone Americas Holding Inc. “The result is a dramatic rise in prices for commodities such as butadiene, natural rubber and other materials. Continuing high prices for gasoline and diesel fuel affects every aspect of our business.”