Bridgestone Americas to Increase Prices on Off-Road, Continuum Products

November 22, 2011

Bridgestone Americas Commercial Solutions (BACS) announced it will increase base prices on its off-road and Continuum products, effective Jan. 1, 2012. Specifically, the price increase will affect Bridgestone, Firestone and Continuum off-road tire products and Continuum pre-cure tread rubber and related retreading materials.

Prices will rise by 15 percent in the United States and 10 percent in Canada. Individual increases will vary by channel.

“We are committed to providing our customers with products of the highest possible quality and value,” said Kurt Danielson, president, BACS. “While we make every effort to absorb rising costs, increases related to market conditions, supply pressures, global competition and manufacturing expenses have made these adjustments necessary at this time.