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ASV Celebrates 35th Anniversary

August 17, 2018
ASV Holdings celebrated its 35th anniversary

ASV Holdings celebrated its 35th anniversary with an open house at its Grand Rapids, Minnesota, facility.

“The anniversary is a testament to everyone involved with ASV, from those who created the first Posi-Track loader to those who are still involved with this unique product,” CEO Andrew Rooke said. “It is a remarkable achievement for a relatively small company from Grand Rapids, Minnesota to create such a legacy. The future is bright for our customers and stakeholders.”

ASV is a pioneer in the compact track loader (CTL) market, and started in 1983. Two forerunners in the early snowmobile industry started the business, developing a pick-up-sized rubber-tracked vehicle called the track truck as ASV’s first product, meant for traveling over adverse ground conditions such as snow. The company then turned its experience to developing the first Posi-Track CTL in 1990. Starting with a closed design, ASV evolved its CTLs to include today’s open-rail and drive-sprocket undercarriage.

The company expanded over the years, growing in size as well as in reputation for machines with track-driven patented undercarriage technology. The manufacturer went public in 2017 with the name it uses today, ASV Holdings, Inc.

Longtime employees say the passion for the equipment has remained strong through the 35 years. Cary Safe has been with the company since Day 1.

“It was such an exciting time because we were doing something that hadn’t been done before,” Safe said. “We were building machines we would want to operate, something we still do today.”

Safe held a number of positions over the years, from assembly to sales to his current role in research and development, though he still helps wherever he’s needed. He said it’s been remarkable to watch the business grow and expand over the years.

“Part of our success comes from how passionate everyone at ASV is about the equipment,” he said. “Even on weekends or holidays, it’s not uncommon to receive a text message from a coworker saying, ‘I have this great idea for a product or feature. We truly believe our machines are the best possible tools for our customers to do their work quickly and comfortably.”

More than 1,000 people attended the open-to-the-public open house. The occasion included a special anniversary-branded RT-120 Forestry Posi-Track CTL, food, games, factory tours, and an opportunity to learn about ASV’s history.

Source: ASV Holdings

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