ARA Board Names New EVP/CEO

October 20, 2016

The American Rental Association (ARA) board of directors has named Tony Conant to the position of EVP/CEO, effective mid-November. He succeeds Christine Wehrman, who is retiring after 16 years with the association.

Conant will become the fourth executive vice president/CEO of the ARA since its founding in 1955. He most recently served as COO at the Institute for Supply Management (ISM) headquartered in Phoenix. In his COO position, Conant has been responsible for enabling operational excellence across the company and building capabilities for ISM’s future growth.

As the leader of the certification, publications, membership, research, finance, IT and human resources functions, Conant helped to enable ISM’s vision by managing project prioritization, decision ownership, effective resource alignment, measurement and accountability across the company.

Conant has spent more than 20 years developing advanced practices in operations and supply chain at world-class companies, including Intel, BASF, Whirlpool and Bank of America. Previously, he was the vice president of operations and share services at One Touch Direct, an innovative direct marketing company, where he oversaw 200 percent revenue and headcount growth in his five-year tenure.

"I welcome the opportunity to join such a dynamic organization and staff team,” said Conant. “Hallmarks of the organization are innovative and strategic thinking that represent the equipment rental industry very effectively. I look forward to building upon that ARA legacy with the volunteer leaders and staff members.”