April: National Rental Month

September 28, 2010

Did you know that April has been deemed National Rental Month by the American Rental Association (ARA)? The intent is to increase awareness of all the advantages of renting.

"The ARA has developed a number of exciting, time-tested tools, including radio ads, point-of-sale posters and articles in selected trade magazines to promote the rental industry," says Terry Hagy, chair of ARA's Advertising and Marketing Committee.

To coincide with that event, watch for Construction Equipment's special Rental Supplement due out with the April issue.