The American Rental Association (ARA) is promoting April as National Rental Month with the slogan, "Renting: The Smart Way to Get Things Done." The ARA campaign includes advertising in trade magazines and on more than 1,500 radio stations serving 50 million listeners. Also, ARA rental stores will be featuring customized banners and signs.
ARA is celebrating its 50th anniversary this year. It comprises more than 7,500 owners of equipment rental businesses and 1,100 manufacturers and suppliers of rental equipment. ARA annually sponsors The Rental Show, which is the largest rental trade show in the world. For more information, visit www.ararental.org or call 800-334-2177.