Allen, ESI Partner on Sales

June 25, 2012

Allen Engineering has entered into a joint marketing agreement with Equipment Synergy International (ESI) effective July 1, 2012.

Under the agreement, ESI and Allen will share some of their sales and marketing resources to better penetrate the construction equipment rental market domestically and internationally under both the Allen & ESI Brands. .

To facilitate this agreement, Roger Euliss, ESI president, will join Allen Engineering as sales director, while still retaining his position at ESI. Euliss will be responsible for growing Allen’s business in both the domestic equipment rental industry as well as global equipment sales market.