The Association of Equipment Manufacturers (AEM) has unveiled a new logo, moving from its previous brown, to a gray and red color palette. According to the company, the new brand identity represents moving the off-road industry forward, and the services AEM offers to its members.
“The launch of our new logo embodies the spirit of AEM to move the off-road equipment industry forward,” said Dennis Slater, president of AEM, said in a press release.
The AEM staff is already working to help members’ businesses win in the marketplace in 2019 through its advocacy work, exhibitions, market intelligence, product groups, thought leadership, and more.
“This logo represents a new era of how together we build momentum for equipment manufacturers and for society at large,” Slater said. “We’re so proud of the work we do and this new brand identity represents the energy and change taking place in our industry through new technologies and opportunities.”
In an announcement written by Slater at the beginning of 2019, he details a number of goals the association has set including:
Advocacy- Advancing legislative and regulatory goals, as well as increasing member and public grassroots support.
Thought leadership- Continually delivering thought-provoking information and solutions through AEM events.
Customer connections- Positioning CONEXPO-CON/AGG 2020 for success.
Driving data and digital direction- Implementing a precision Ag data strategy and construction equipment data plan for equipment manufacturers.
Agriculture and Construction Equipment Sector leadership- Services and value, workforce development, utility direction and industry engagement.
Membership and financial/operations- Membership metrics and engagement, AEM strategic plan, associations 125th anniversary.