Country music star Kip Moore debuted a new video at CaseCE.com/OntheCase to honor the men and women of the construction industry. The song, “On the Case”, is an homage to his fanbase and the people that have inspired and supported him throughout his career, Case says. The song and video are being released in coordination with Labor Day weekend.
“These folks come out to my shows after working long shifts, 50-60 hour weeks, and I never forget that,” Moore says. “They take extreme pride in the work they do. It inspires me to put on the best show I can every night, and I wanted to thank them and honor their work and commitment with something they can relate to. The lyrics for ‘On the Case’ were written to do that.”
In conjunction with promotional partner Case Construction Equipment, fans will be able to submit photos of themselves, their crew or their equipment at work helping to build the community for a chance to appear in a second fan cut of the “On the Case” music video. Fans who submit photos will also be entered to win concert tickets for the upcoming "CMT On Tour 2014: Up in Smoke" tour. Photo submissions will be accepted through Nov. 20, 2014.