Equipment Type

Caterpillar Renames Chinese Operation

Caterpillar has carried out an official renaming ceremony for the Chinese operation formerly titled Shandong SEM Machinery.

April 11, 2014

Caterpillar has carried out an official renaming ceremony for the Chinese operation formerly titled Shandong SEM Machinery. It is now called Caterpillar (Qingzhou) Co. The Qingzhou facility will be used to produce the Caterpillar-branded 950GC wheeled loader and SEM-branded products at the plant. Caterpillar will carry out a dual brand (Caterpillar and SEM) strategy in China, so as to provide differentiated products to the Chinese users.

The firm has also opened a factory building SEM-branded crawler dozers. Ed Rapp, Caterpillar Group President said that there are major development opportunities in China and the rest of the Asian Continent. Since the Shandong Joint Venture was established in 2005 and then bought out in 2008, Caterpillar has invested heavily in developing entirely new SEM-branded wheel loaders with better quality and higher reliability. At the same time, the production line was extended to SEM-branded grader, roller and crawler bulldozer. The 960GC wheel loader is the first model produced by Caterpillar (Qingzhou) Co and is designed especially for clients with similar purchase demand from China and other markets.

Source: WorldHighways.com

 
 

Comments on: "Caterpillar Renames Chinese Operation"

SUBSCRIBE TO OUR NEWSLETTERS

Optional
Optional
Type the characters you see in this picture. (verify using audio)
Type the characters you see in the picture above; if you can't read them, submit the form and a new image will be generated. Not case sensitive.

SUBSCRIBE TO OUR NEWSLETTERS

Optional
Optional
Type the characters you see in this picture. (verify using audio)
Type the characters you see in the picture above; if you can't read them, submit the form and a new image will be generated. Not case sensitive.